What data center operators need to put in place now to become easier to identify, easier to choose and more likely to earn permission to scale.

• Why market formation, rapid growth, consolidation and reinvention are happening simultaneously
• How capital, power, customers, execution and public permission are already filtering the market
• Why every site, promise and public decision contributes to the company’s position
• One connected system spanning marketing strategy, brand strategy and communications
• Practical lessons from the development of the telecoms and energy markets